As the beauty industry continues to grow, more and more brands are embracing vegan and cruelty-free practices, offering products that are not only effective but also kind to animals and the environment. Whether you’re looking to build a vegan beauty routine or simply want to incorporate more cruelty-free products into your existing regimen, there are plenty of fantastic brands to choose from. Here are some of the best vegan beauty brands to try, each offering high-quality products with an ethical focus.

1. Fenty Beauty

Founded by Rihanna, Fenty Beauty has revolutionized the beauty industry by promoting inclusivity and offering a wide range of shades for all skin tones. Fenty Beauty is a cruelty-free and vegan brand that delivers high-performance products across makeup and skincare. Their products are known for being easy to use and providing flawless results, with an emphasis on radiant, glowing skin.

• Popular Products:
  • Pro Filt’r Soft Matte Longwear Foundation: A full-coverage foundation with a broad shade range.
  • Gloss Bomb Universal Lip Luminizer: A shiny, non-sticky gloss available in a variety of shades.
  • Killawatt Freestyle Highlighter: A highly-pigmented, long-lasting highlighter that can be used on face and eyes.

2. Tarte Cosmetics

Tarte Cosmetics is a pioneer in the world of vegan beauty, offering a wide variety of vegan and cruelty-free products. Known for their commitment to sustainability and using natural ingredients, Tarte combines high-quality formulations with an eco-conscious approach. Their makeup and skincare products are loved for their long-lasting performance and skin-friendly benefits.

• Popular Products:
  • Shape Tape Concealer: A cult-favorite full-coverage concealer that brightens and conceals dark circles.
  • Amazonian Clay 12-Hour Blush: A long-lasting, highly-pigmented blush made with nourishing Amazonian clay.
  • Lights, Camera, Lashes 4-in-1 Mascara: A volumizing, lengthening, and curling mascara.

3. Too Faced

Too Faced is a fun and innovative brand known for its playful packaging and high-quality formulas. With a strong commitment to cruelty-free and vegan practices, Too Faced offers makeup that’s not only effective but also aligned with ethical standards. The brand is adored for its bold colors, long-lasting products, and sweet-scented formulas.

• Popular Products:
  • Better Than Sex Mascara: A volumizing mascara that gives dramatic, full lashes.
  • Born This Way Foundation: A hydrating, full-coverage foundation available in a range of shades.
  • Sweet Peach Palette: A vibrant eyeshadow palette infused with a delicious peach scent.

4. The Ordinary

The Ordinary is a standout in the skincare market, offering high-quality, no-frills products at affordable prices. Known for its transparent ingredients list and scientific approach, The Ordinary is vegan, cruelty-free, and focused on delivering effective skincare solutions without unnecessary additives. The brand’s products are perfect for those looking to build a simple yet effective skincare routine.

• Popular Products:
  • Niacinamide 10% + Zinc 1%: A serum that helps reduce the appearance of pores and control oil production.
  • AHA 30% + BHA 2% Peeling Solution: A powerful exfoliating mask that brightens and smooths skin texture.
  • Hyaluronic Acid 2% + B5: A hydrating serum that plumps and moisturizes the skin.

5. Milk Makeup

Milk Makeup is a trendy and vegan beauty brand that prides itself on offering multi-purpose, high-performance products. Known for their innovative packaging and eco-friendly formulas, Milk Makeup is popular among those who want effective, on-the-go beauty solutions. The brand’s minimalist, clean formulas are perfect for everyday wear.

• Popular Products:
  • Kush Mascara: A thickening mascara made with nourishing hemp-derived cannabis oil.
  • Hydro Grip Primer: A hydrating primer that locks makeup in place for hours.
  • Sunshine Skin Tint: A lightweight, buildable foundation that offers a dewy finish.

6. Bite Beauty

Bite Beauty is a vegan, cruelty-free brand that specializes in high-quality lip products made with natural ingredients. Their products are known for their luxurious textures and long-lasting formulas. Bite Beauty is also committed to sustainability, using recyclable packaging and clean ingredients.

• Popular Products:
  • Agave Lip Mask: A rich, hydrating lip mask that soothes and repairs dry, chapped lips.
  • Amuse Bouche Lipstick: A creamy, long-wear lipstick made with food-grade ingredients.
  • Power Move Creamy Matte Lip Crayon: A creamy, easy-to-use lip crayon that delivers intense color.

7. Urban Decay

Urban Decay is a popular brand known for its edgy, bold makeup products. With a commitment to cruelty-free practices, Urban Decay offers a range of vegan-friendly products that are both high-performance and highly pigmented. Their products are perfect for those who love bold, creative makeup looks.

• Popular Products:
  • Naked Eyeshadow Palette: A range of neutral shades that work for both day and night looks.
  • All Nighter Setting Spray: A long-lasting setting spray that ensures your makeup stays in place all day.
  • Vice Lipstick: A creamy, hydrating lipstick available in a variety of finishes and shades.

8. 100% Pure

100% Pure is a clean, vegan beauty brand that uses only natural, non-toxic ingredients in their skincare and makeup products. Known for their commitment to sustainability and environmental responsibility, 100% Pure offers beauty products that are not only good for your skin but also safe for the planet. Their products are free from synthetic fragrances, colors, and preservatives.

• Popular Products:
  • Fruit Pigmented Foundation: A full-coverage foundation made with fruit pigments for natural coverage and long-lasting wear.
  • Caffeine Eye Cream: A nourishing eye cream that reduces puffiness and dark circles.
  • Lip Caramel: A creamy, moisturizing lip color made with nourishing ingredients like shea butter.

9. Kat Von D Beauty

Kat Von D Beauty is a high-performance, vegan, and cruelty-free makeup brand that offers bold, edgy products with a focus on long-lasting wear. Known for its full-coverage foundation, dramatic eye products, and unique color ranges, Kat Von D Beauty is perfect for those looking to create statement looks.

• Popular Products:
  • Lock-It Foundation: A full-coverage foundation that provides a flawless, long-lasting finish.
  • Tattoo Liner: A waterproof liquid eyeliner that delivers precise lines and stays put all day.
  • Everlasting Liquid Lipstick: A long-wearing, highly-pigmented liquid lipstick available in an array of bold shades.

10. ILIA Beauty

ILIA Beauty combines clean, vegan ingredients with high-performance formulas to create skincare-infused makeup. The brand is known for offering makeup products that are both natural and effective, with a focus on nourishing ingredients that are good for your skin.

• Popular Products:
  • True Skin Serum Foundation: A lightweight foundation that provides buildable coverage while nourishing the skin.
  • Limitless Lash Mascara: A volumizing mascara that lengthens and defines lashes without clumping.
  • Multi-Stick: A versatile, creamy stick that can be used on cheeks, lips, and eyes.

Conclusion

Transitioning to vegan beauty is an empowering choice that allows you to enhance your beauty routine while supporting brands that prioritize sustainability, ethical practices, and cruelty-free formulations. Whether you’re interested in skincare, makeup, or both, there are numerous vegan beauty brands to explore that offer high-quality, innovative products. By choosing from these top vegan beauty brands, you can make a positive impact on the environment and animal welfare while still enjoying effective, luxurious beauty products.